Privacy Policy
Last updated: 10 October 2026
This policy explains how Apps 365 Ltd ("we", "us", "our") handles your personal data when you use whatmypetwants.com (the "Site"). We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are a company registered in England & Wales.
The short version: You can use the pet scanner without an account. We don't sell your personal data. Photos you upload are processed to generate your result and are not used to identify you. We use cookies for essential functionality, advertising and to keep the Site running.
1. Information we collect
| What | Why | Lawful basis |
|---|---|---|
| Pet photos you upload | To generate your reading and Dream Mode image | Consent / performance of the service |
| Your IP address | Rate limiting, fraud prevention, abuse protection | Legitimate interests |
| Email address (only if you provide one) | To send a result, horoscope or updates you asked for | Consent |
| Payment details | To process optional purchases | Contract |
| Usage & device data (cookies, pages viewed) | To run, secure, measure and improve the Site and show ads | Consent / legitimate interests |
We do not knowingly collect data that identifies you from a pet photo. We do not run facial recognition on people. Before a photo is sent to our AI provider for processing, we strip embedded location (EXIF/GPS) metadata from it.
2. Payments
Optional purchases (for example, Hall of Fame entries, premium features and prints) are processed by Stripe and/or PayPal. Your full card details are entered directly with them and are never stored on our servers. Their handling of your data is governed by their own privacy policies (Stripe, PayPal).
3. Advertising & cookies
We use cookies and similar technologies to run essential features and to display advertising.
- Google AdSense and its partners may use cookies to serve ads based on your prior visits to this and other websites. You can control personalised advertising via Google Ads Settings and learn more at Google's advertising policy.
- Third-party vendors, including Google, use cookies to serve ads based on prior visits. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this and/or other sites.
- Meta Pixel (Meta Platforms Ireland Ltd, for Facebook and Instagram): if you accept advertising cookies, we use it to measure visits and scans that come from our Facebook and Instagram ads and to improve those ads. Meta's use of this data is covered by Meta's Privacy Policy.
- When you arrive from one of our ads or links, the link's campaign tags (for example "utm_campaign") are counted with your visit and scan so we can see which ads work. We store only the tags and the time, not who you are.
- If you are in the UK/EEA, we ask for your consent before setting non-essential (advertising and analytics) cookies. You can change your choice at any time using the "Cookie settings" link in the footer.
4. How we use your information
- To provide the pet scanner, readings, Dream Mode art and any features you use;
- To operate, secure and improve the Site and prevent abuse;
- To process purchases and enter competitions you choose to join;
- To send communications you have opted into, and to show advertising.
5. Sharing your information
We share data only with providers that help us run the Site and the app: our AI processing providers Anthropic (Claude), Google (Gemini, including the voices) and OpenAI (to generate your reading), RevenueCat (to manage app subscriptions), payment processors (Stripe, PayPal), email delivery, hosting, and advertising/analytics partners (Google). We do not sell your personal data. We may disclose data where required by law.
6. Affiliate links
Some product links are affiliate links, including through the Amazon Associates Programme and Awin. If you buy through them we may earn a commission at no extra cost to you. This does not change what data we collect from you on this Site.
7. Data retention
The photo you upload to scan your pet is never stored on our servers. It is sent to our AI provider, used to generate your reading and any Dream Mode art, and then discarded once your result is returned. Your generated image is delivered to your browser, not kept by us, unless you choose to save it to a feature (see below).
Images are only stored in our database when you take a specific action that needs them - for example entering the Hall of Fame, ordering a card or print, creating a pet battle, or emailing yourself a meme. When we do store an image, it is automatically deleted after 15 days. Hall of Fame entries are kept for up to 45 days so the monthly competition board stays intact, then their images are removed too. Records needed for accounting (such as an order's payment reference and status) are kept as required by law, but the personal image and any shipping details are erased on the same schedule.
Christmas wish lists. If you make a wish list, we store your pet's name, the gifts you picked, a small copy of your pet's photo and a preview image for the link, so anyone you send the link to can see the list. Anyone with the link can view it; it is hidden from search engines. "I'm getting this" is anonymous: we keep only a random code that stays in the claimer's browser. You can delete your list (and its photos) at any time from the browser you made it on, and every Christmas list is deleted automatically on 31 January. We also log the IP address of list actions for up to that date to prevent abuse.
Usage logs are kept for a limited period for security and analytics. You can ask us to delete your data at any time using the tool below, or by emailing us.
The What My Pet Wants app (iPhone and Android)
No account. The app makes a random device code the first time it opens. It is not linked to your name, email or phone number. Our server uses it to count your free and Pro allowances, and it is also your anonymous id at RevenueCat, the service that checks app subscriptions for us.
Photos and AI. Before your first scan the app asks for your permission to send photos to our AI partners. When you scan, the photo (shrunk to a small size) and the pet name you typed are sent to our server and on to Anthropic, Google or OpenAI to write the reading. For voiced videos, the words of the reading are sent to Google to make the voice. We do not store scan photos on our server. The photos, readings, voices and videos stay in the app on your phone.
Talking videos. If you make a talking video, the pet's photo (shrunk to a small size), its name, mood and the words of the reading are sent to our server and on to Google, whose Gemini video model animates the photo so your pet says the words. The finished video is kept on our server only so the app can download it, behind a random private link, and is deleted within 24 hours. We keep a record that the video was made (when, and whether it worked) for 30 days to answer support questions.
What our server keeps for the app. The device code, the phone platform and app version, when you last used the app, a count of scans and voiced videos (with the reading mode and time), your Pro status, voice top-ups and talking video credits, and a shortened one-way code of your IP address used only to stop free-scan abuse. If you report a reading, we keep its text so we can review it.
Purchases. Subscriptions and top-ups are paid through Apple or Google. We never see your card details; we only receive whether Pro is active and which top-ups were bought, via RevenueCat.
Deleting your data. In the app, go to More > Delete my data. This removes your pets, readings, voices and videos from the phone and everything our server holds for that device code (purchase records needed for accounting are kept as the law requires). Uninstalling the app also removes what is on the phone.
8. Your rights
Under UK GDPR you have the right to access, correct, delete, restrict or object to the processing of your personal data, and the right to data portability. To exercise any of these, email us at privacy@whatmypetwants.com. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk).
🗑️ Delete my data
Remove images and personal data linked to this device, and unsubscribe any email you enter, straight away. Records you paid for (such as a Hall of Fame entry) may need email verification - contact us and we'll complete those.
9. Children
The Site is not directed at children under 13, and we do not knowingly collect their personal data. If you believe a child has provided us data, contact us and we will delete it.
10. International transfers
Some providers (for example, AI and advertising partners) may process data outside the UK/EEA. Where they do, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or equivalent.
11. Changes
We may update this policy from time to time. The "Last updated" date shows the latest version.
12. Contact
Apps 365 Ltd - privacy@whatmypetwants.com